A well-chosen musical background can create an atmosphere for purchases just on spot.
Increasing of sales is a matter of music
The efficient approach to a sound background formation in retail plays an important role in consumer’s activity. Studies have shown that a well-chosen playlist, with reference to the time of day, increases an «average check». With few customers, mainly in the morning and afternoon, calm instrumental music both beautiful and neutral should be played. It creates a comfortable atmosphere, plunging into which the customer will want to stay in the store for a longer time. During rush hours, when the number of customers increases significantly, it is better to put rhythmic music to speed up the flow.
To create the perfect broadcast is simple:
Develop a high-quality playlist
When forming a playlist the following factors are taken into account: the tempo parameters affect the speed of the visitors flow; the time of day matters, since the target audience differs by day; the tonality of the tracks according to the "Camelot Wheel" algorithm allows you to form playlists using the parameters of harmonic mixing.
You can create a playlist in a convenient online service by yourself, as well as entrust this task to our specialists.
Launch ads, navigation and current promo-actions
Broadcast is a means of navigation that will help you find your way in the trading space "here and now". With its help, visitors will be informed about the products and services presented, interesting seasonal offers, and receive emotional support from congratulatory spots.
BONUS: when signing a contract on remote administration and audio/ video broadcast control technology, the package of broadcast design adverts and thematic greetings is available free of charge.
Sell the broadcast time
Selling the air is an additional option for making a profit without additional costs. Our company undertakes the searching for advertisers and running the placement of adverts on the air "from the beginning to end". The most important thing in selling the air is to find and interest a potential client. The process is quite complex and time-consuming, but our specialists know all the subtleties and will make your broadcast as profitable as possible.
Example of an Efficient Broadcast
What is the procedure in case RAO or WIPO audit comes ?
Our contracts, regardless of the service for which the cooperation takes place, contain information that we are the exclusive copyright holder for music content. In case of verification by RAO or WIPO, it is necessary to provide a contract signed with us, which fixes all legal aspects of the cooperation form. If this is not sufficient for the inspecting person, he must send an official request. This request is given to us and our lawyers will prepare an official response within a working day, explaining the terms of our contract, which exempt us from deductions to RAO and WIPO.
Efficient Broadcast Products